The Retail Marketing Mix: 7 P's for Modern Sellers

Learn the 7 Ps of retailing explained simply for a modern, unified commerce approach to retail.

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• What is the retail marketing mix?
• The 7 Ps of retailing
• Retail mix considerations
• Retail marketing mix examples
• Start your online business today.

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The retail marketing mix is more than a checkbox for the syllabus of a marketing course. Each seven aspects help retailers who are facing challenges in growing sales and profits, making excellent customer service essential across all shopping channels.

Forrester's latest Retail Predictions report shows that rising wages and changing buying power mean brands should invest in unified, technology-based approaches. In this article, you'll learn how a unified retail marketing mix meets these challenges head-on.

The future of retail: why unified commerce is no longer optional.

New research shows businesses using unified commerce platforms see 22% better total cost of ownership and 20% faster implementation. Learn what this means for your retail strategy.

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What is the retail marketing mix?

The retail marketing mix is a business strategy that combines all elements needed to attract customers, boost sales, and build brand loyalty.

The 7 Ps of Retailing

Marketing used to focus on four main things: product, price, place, and promotion. Now, we use seven key elements that better fit today's shopping world. Let's break them down in simple terms:

1. Product: What you sell to customers
2. Price: How much you charge for it
3. Place: Where people can buy from you (stores, websites, apps)
4. Promotion: How you tell people about what you sell
5. People: Your staff and the customers they help
6. Process: How you get things done behind the scenes
7. Presentation: How your brand looks and feels everywhere

Retail Mix Considerations

Understanding each of these areas, and how they work together, is the base of successful retail. That said, there are some considerations to keep in mind.

Target audience and positioning

Know who you're selling to and build everything around them. Use data collection tools to learn what your customers buy. Then, use this information to improve your products and messaging.

Make sure everything matches your target market. For example, if you sell to college students on a budget, your whole store should feel affordable. If you sell luxury items, create an experience that feels high-end.

Budget and ROI

Successful retailers put more money toward what works best—whether that's ads, better staff training, or making checkout easier. Save money by using one system (like Shopify) for everything. This cuts down on extra costs and gives you a clearer picture of how your business is doing, which helps you make more money in the long run.

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Whether you're just starting or scaling your operation, Aliexpress Business provides the products, tools, and support to build a profitable retail mix. Sign up today to access these business benefits and more.